Angebote zu "Cultural" (117 Treffer)

Cultural Heritage Marketing
€ 52.99 *
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Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.

Anbieter: buecher.de
Stand: Oct 2, 2018
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Marketing Cultural and Heritage Tourism als eBo...
€ 36.49 *
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(€ 36.49 / in stock)

Marketing Cultural and Heritage Tourism:A World of Opportunity Rosemary Rice McCormick

Anbieter: Hugendubel.de
Stand: Oct 23, 2018
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Sustainable Marketing of Cultural and Heritage ...
€ 85.49 *
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(€ 85.49 / in stock)

Sustainable Marketing of Cultural and Heritage Tourism: Deepak Chhabra

Anbieter: Hugendubel.de
Stand: Oct 23, 2018
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Sustainable Marketing of Cultural and Heritage ...
€ 45.49 *
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Sustainable Marketing of Cultural and Heritage Tourism: Deepak Chhabra

Anbieter: Hugendubel.de
Stand: Oct 23, 2018
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Marketing for Cultural Organizations als eBook ...
€ 40.99 *
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(€ 40.99 / in stock)

Marketing for Cultural Organizations:New Strategies for Attracting Audiences - third edition Bonita M. Kolb

Anbieter: Hugendubel.de
Stand: Oct 23, 2018
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The Cultural Intelligence Difference: Master th...
€ 18.99 *
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Most people know that some basic cultural sensitivity is important. But few have developed the deep cultural intelligence (CQ) required to really thrive in our multicultural workplaces and globalized world. Now everybody can tap into the power of CQ to enhance their skills and capabilities, from managing multi cultural teams and serving a diverse customer base to negotiating with international suppliers and opening offshore markets. The Cultural Intelligence Difference gives readers: * A scientifically validated instrument for measuring their personal CQ score * Customized strategies for improving interactions with people from diverse cultures * New findings on the bottom-line benefits of cultural intelligence * Examples of major organizations that use CQ to achieve success A high CQ points to more than just cultural sensitivity. It is linked to improved decision making, negotiation, networking, and leadership skills-and provides a crucial advantage in a crowded job market. The Cultural Intelligence Difference delivers a powerful tool for navigating today´s work world with finesse-and success.

Anbieter: buecher.de
Stand: Oct 4, 2018
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Cross-Cultural Marketing als eBook Download von...
€ 45.99 *
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Cross-Cultural Marketing:Theory, practice and relevance Dawn Burton

Anbieter: Hugendubel.de
Stand: Oct 23, 2018
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Global Marketing and Advertising, Understanding...
€ 39.49 *
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(€ 39.49 / in stock)

Global Marketing and Advertising, Understanding Cultural Paradoxes:Business, Marketing CTI Reviews

Anbieter: Hugendubel.de
Stand: Oct 23, 2018
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Global Marketing and Advertising
€ 66.99 *
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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Fourth Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. Author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. Features Includes coverage of topics such as global public relations, culture and the media, and culture and the Internet, along with extensive coverage of consumer behavior Helps companies define cross cultural segments to better target consumers across cultures Shows how culture affects strategic issues, such as the company´s mission statement, brand positioning strategy, and marketing communications strategy Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions Global Marketing and Advertising is intended for use in courses in International or Global Marketing and International or Global Advertising, and is also a valuable resource for practitioners in global marketing departments of global companies and advertising agencies.

Anbieter: buecher.de
Stand: Oct 8, 2018
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Marketing-relevant cultural impacts on the cons...
€ 38.00 *
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(€ 38.00 / in stock)

Marketing-relevant cultural impacts on the consumer behaviour within the communication policy determined using the United Arab Emirates: Marc Termath

Anbieter: Hugendubel.de
Stand: Sep 11, 2018
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