Angebote zu "Experiential" (28 Treffer)

Experiential Marketing
€ 23.99 *
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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach--including Coca-Cola, Nike, Microsoft, American Express and others--open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You´ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today´s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

Anbieter: buecher.de
Stand: Oct 20, 2018
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Experiential Marketing
€ 40.99 *
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Anbieter: buecher.de
Stand: Sep 25, 2018
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The Experiential marketing Handbook - Everythin...
€ 8.99 *
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(€ 8.99 / in stock)

The Experiential marketing Handbook - Everything You Need To Know About Experiential marketing: Eric Deleon

Anbieter: Hugendubel.de
Stand: Oct 23, 2018
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The Experiential marketing Handbook - Everythin...
€ 8.99 *
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(€ 8.99 / in stock)

The Experiential marketing Handbook - Everything You Need To Know About Experiential marketing: Vincent Faulkner

Anbieter: Hugendubel.de
Stand: Oct 23, 2018
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Experiential Marketing in Automotive Industry a...
€ 13.99 *
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Experiential Marketing in Automotive Industry:1. Auflage Anna Adilova

Anbieter: Hugendubel.de
Stand: Sep 14, 2018
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Experiential Marketing Second Edition (eBook, e...
€ 57.95 *
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How do you accomplish your long range Experiential Marketing goals? Do those selected for the Experiential Marketing team have a good general understanding of what Experiential Marketing is all about? Is Experiential Marketing realistic, or are you setting yourself up for failure? How do your measurements capture actionable Experiential Marketing information for use in exceeding your customers expectations and securing your customers engagement? What are the success criteria that will indicate that Experiential Marketing objectives have been met and the benefits delivered? This best-selling Experiential Marketing self-assessment will make you the accepted Experiential Marketing domain auditor by revealing just what you need to know to be fluent and ready for any Experiential Marketing challenge. How do I reduce the effort in the Experiential Marketing work to be done to get problems solved? How can I ensure that plans of action include every Experiential Marketing task and that every Experiential Marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Experiential Marketing costs are low? How can I deliver tailored Experiential Marketing advice instantly with structured going-forward plans? There?s no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Experiential Marketing essentials are covered, from every angle: the Experiential Marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Experiential Marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Experiential Marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Experiential Marketing are maximized with professional results. Your purchase includes access details to the Experiential Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ?plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Anbieter: buecher.de
Stand: Oct 20, 2018
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Experiential Marketing als eBook Download von S...
€ 16.49 *
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(€ 16.49 / in stock)

Experiential Marketing:A Practical Guide to Interactive Brand Experiences. 2. Auflage Shirra Smilansky

Anbieter: Hugendubel.de
Stand: Oct 23, 2018
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Experiential Marketing als Buch von Bernd H. Sc...
€ 18.49 *
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Experiential Marketing:How to Get Customers to Sense, Feel, Think, ACT, R Bernd H. Schmitt

Anbieter: Hugendubel.de
Stand: Oct 23, 2018
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Summary: Experiential Marketing als eBook Downl...
€ 4.99 *
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(€ 4.99 / in stock)

Summary: Experiential Marketing:Review and Analysis of Schmitt´s Book BusinessNews Publishing

Anbieter: Hugendubel.de
Stand: Sep 11, 2018
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Experiential Marketing als eBook Download von B...
€ 15.20 *
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(€ 15.20 / in stock)

Experiential Marketing:How to Get Customers to Sense, Feel, Think, Act, Relate Bernd H. Schmitt

Anbieter: Hugendubel.de
Stand: Sep 25, 2018
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