Angebote zu "Global" (782 Treffer)

Principles of Marketing, Global Edition
€ 55.99 *
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For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it´s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today´s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher.de
Stand: Oct 19, 2018
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Global Marketing
€ 51.99 *
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For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors´ goal has been to write a book that´s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with Pearson Pearson MyLab Marketing Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Pearson Pearson MyLab Marketing not included. Students, if Pearson Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information

Anbieter: buecher.de
Stand: Sep 25, 2018
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Global Marketing
€ 49.99 *
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´´All good marketing is local. Global companies know this and are going ´´glocal´´.There is also a trend towards the ´Internet of Everything´, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing.´´ Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there´s one textbook that today´s students and tomorrow´s marketers need to read, it´s Svend Hollensen´s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level.

Anbieter: buecher.de
Stand: Oct 7, 2018
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Marketing Management, Global Edition
€ 53.99 *
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For undergraduate and graduate courses in marketing management. The gold standard for today´s marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today´s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today´s marketing theory and practice. The Fifteenth Edition is fully integrated with MyLab Marketing and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Please note that the product you are purchasing does not include MyLab Marketing. MyLab Marketing Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyLab Marketing, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyLab Marketing to accelerate your learning? You need both an access card and a course ID to access MyLab Marketing. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyLab Marketing at a reduced price by purchasing a pack containing a copy of the book and an access code for MyLab Marketing (ISBN:9781292092737) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyLab Marketing.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Anbieter: buecher.de
Stand: Oct 12, 2018
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Global Marketing and Advertising
€ 66.99 *
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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Fourth Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. Author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. Features Includes coverage of topics such as global public relations, culture and the media, and culture and the Internet, along with extensive coverage of consumer behavior Helps companies define cross cultural segments to better target consumers across cultures Shows how culture affects strategic issues, such as the company´s mission statement, brand positioning strategy, and marketing communications strategy Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions Global Marketing and Advertising is intended for use in courses in International or Global Marketing and International or Global Advertising, and is also a valuable resource for practitioners in global marketing departments of global companies and advertising agencies.

Anbieter: buecher.de
Stand: Oct 8, 2018
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International marketing- Global Perspective als...
€ 61.99 *
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International marketing- Global Perspective:international marketing Kefah Njenga

Anbieter: Hugendubel.de
Stand: Oct 23, 2018
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Global Marketing, Global Edition (eBook, PDF)
€ 12.95 *
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For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors goal has been to write a book thats authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Anbieter: buecher.de
Stand: Sep 25, 2018
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Advances in Global Marketing als Buch von
€ 173.99 *
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Advances in Global Marketing:A Research Anthology. 1st ed. 2018

Anbieter: Hugendubel.de
Stand: Oct 23, 2018
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Services Marketing: Global Edition als eBook Do...
€ 51.99 *
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(€ 51.99 / in stock)

Services Marketing: Global Edition: Christopher Lovelock, Jochen Wirtz

Anbieter: Hugendubel.de
Stand: Oct 23, 2018
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Principles of Marketing, Global Edition als eBo...
€ 33.99 *
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(€ 33.99 / in stock)

Principles of Marketing, Global Edition: Philip Kotler, Gary Armstrong

Anbieter: Hugendubel.de
Stand: Oct 23, 2018
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