The implications of consumer behavior for marketing:A case study of social class at Sainsbury. 1. Auflage. Alex Cole
Brilliant Online Marketing:How to Use The Internet to Market Your Business Alex Blyth
Evangelist Marketing:What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn´t) Alex L. Goldfayn
Mobile Marketing: Alex Michael/ Ben Salter
Make My Marketing Work:How to Win Customers & Make More Money Alex Read
Mehr Unternehmenserfolg mit Marketing Automation 2018:Wie man automatisiert Neukunden generiert und bis zu 30% mehr verkauft. 4. Auflage Alex Schoepf
Don Tapscott (Author) Don Tapscott is one of the most influential living theorists about business and society. He is the author or co-author of 15 widely read books about new technologies and new media in business and society. Alex Tapscott (Author) Alex Tapscott is a Chartered Financial Analyst, working in New York and Toronto as Vice President of Institutional Equities, at the investment bank Canaccord Genuity. He is the author of Towards the Breaking Point: The Law and Political Emergency.
The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex Tapscott, now in paperback with a new preface and chapter explaining recent developments in the world of blockchain, including cryptoassets, ICOs, smart contracts, and more. ´´This book has had an enormous impact on the evolution of blockchain in the world.´´ -Satya Nadella, CEO, Microsoft Corporation In this revelatory book, Don and Alex Tapscott bring us a brilliantly researched, highly readable, and essential book about the technology driving the future of the economy. Blockchain is the ingeniously simple, revolutionary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it´s best known as the technology that drives bitcoin and other digital currencies, it also has the potential to go far beyond currency, to record virtually everything of value to humankind, from birth and death certificates to insurance claims, land titles, and even votes. As with major paradigm shifts that preceded it, blockchain technology will create winners and losers. This book shines a light on where it can lead us in the next decade and beyond.