Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice with this comprehensive guide to marketing analytics.
Artificial Intelligence for Marketing:Practical Applications Jim Sterne
Using Artificial Intelligence in Marketing:How to Harness AI and Maintain the Competitive Edge Katie King
Artificial Intelligence Marketing and Predicting Consumer Choice:An Overview of Tools and Techniques Steven Struhl
Artificial Intelligence Marketing and Predicting Consumer Choice:An Overview of Tools and Techniques. 1. Auflage Steven Struhl
This book walks you through the ´´need-to-know´´ aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations (in the included PDF) clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this audiobook will help you: Speak intelligently about artificial intelligence and its advantages in marketing Understand how marketers without a data science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Gary Allan Poe. Audio sample: http://samples.audible.de/bk/gdan/002854/bk_gdan_002854_sample.mp3. Digital audiobook in aax.
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here--whether we use them or not. This book helps you lean into the curve and take advantage of AI´s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the ´´what´´ to show you the ´´how´´: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman´s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Are you excited about what artificial intelligence can do for you business? Are you ready to apply AI tools that can help scale up your business quickly?This audiobook is your gateway to artificial intelligence applications.Artificial intelligence is the tech of the future. But if you´re not already working in the field or studying the depths of artificial intelligence, it can be difficult to find information in layman´s terms.As a business owner, especially a small business owner, we are always looking at ways to improve the efficiency of our business; outsource, automate, and scale. And artificial intelligence is the best tool to do use.Here are a few things you can learn from this audiobook:How current day businesses use artificial intelligence to move aheadHow AI can help elevate your online marketing systemsHow AI can make your customers feel like they are in heavenHow you can say good-bye to boring tasks with AIEnsure more efficient business compliance methods with AIThe future of artificial intelligence in business and otherwiseIt´s explained in simple English with no technical terms, so everyone can understand.Artificial intelligence is becoming an increasingly powerful tool, and here is your chance to get ahead of your competition.If you´re ready to have a tool that breaks down this complex topic in simple language, then this is your chance. Download your copy now, so you can get started on what is promising to be a most amazing future.Scroll up and buy now! 1. Language: English. Narrator: Cliff Weldon. Audio sample: http://samples.audible.de/bk/acx0/137777/bk_acx0_137777_sample.mp3. Digital audiobook in aax.
Turn data into revenue in the B2B marketing sphere.The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from ´´why?´´ to ´´how?´´, this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall.Align marketing and sales.Learn best practices from industry experts.Grow revenue with account-based marketing. 1. Language: English. Narrator: Eric Martin. Audio sample: http://samples.audible.de/bk/gdan/003128/bk_gdan_003128_sample.mp3. Digital audiobook in aax.