Angebote zu "Century" (146 Treffer)

The Marketing Century als eBook Download von Th...
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The Marketing Century:How Marketing Drives Business and Shapes Society The CIM

Anbieter: Hugendubel.de
Stand: Dec 17, 2018
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The Marketing Century als Buch von Jeremy J. Ko...
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The Marketing Century:How Marketing Drives Business and Shapes Society Jeremy J. Kourdi

Anbieter: Hugendubel.de
Stand: Feb 14, 2019
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Development of Scientific Marketing in the Twen...
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Development of Scientific Marketing in the Twentieth Century:Research for Sales in the Pharmaceutical Industry

Anbieter: Hugendubel.de
Stand: Feb 14, 2019
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Development of Scientific Marketing in the Twen...
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Development of Scientific Marketing in the Twentieth Century:Research for Sales in the Pharmaceutical Industry

Anbieter: Hugendubel.de
Stand: Feb 14, 2019
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Marketing in the 21st Century and Beyond als eB...
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Marketing in the 21st Century and Beyond:Timeless Strategies for Success, Condensed Edition

Anbieter: Hugendubel.de
Stand: Feb 14, 2019
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Global Perspectives in Marketing for the 21st C...
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Global Perspectives in Marketing for the 21st Century:Proceedings of the 1999 World Marketing Congress Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Auflage 2015

Anbieter: Hugendubel.de
Stand: Feb 15, 2019
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Global Perspectives in Marketing for the 21st C...
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Global Perspectives in Marketing for the 21st Century:Proceedings of the 1999 World Marketing Congress Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Softcover reprint of the original 1st ed. 2015

Anbieter: Hugendubel.de
Stand: Feb 14, 2019
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Sustainability Marketing
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The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented ´4Ps´; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.

Anbieter: buecher.de
Stand: Feb 14, 2019
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21st Century Marketing: What it is, Why it matt...
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21st Century Marketing: What it is, Why it matters and How to do it:How to Generate Word of Mouth in the Digital Age. First Edition Chris Kent

Anbieter: Hugendubel.de
Stand: Feb 14, 2019
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Using Artificial Intelligence in Marketing
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Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Anbieter: buecher.de
Stand: Feb 14, 2019
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