Angebote zu "City" (111 Treffer)

Marketing the City als eBook Download von H. Smyth
174,99 € *
ggf. zzgl. Versand
(174,99 € / in stock)

Marketing the City:The role of flagship developments in urban regeneration H. Smyth

Anbieter: Hugendubel.de
Stand: 22.08.2019
Zum Angebot
Strategic Marketing Issues in Emerging Markets
40,99 € *
ggf. zzgl. Versand

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets´ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. ´´This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners.´´ -- Dr. Gurumurthy Kalyanaram , Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change ; and President, MIT South Asian Alumni Association ´´This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book.´´ -- Dr. Russell S. Winer , William Joyce Professor of Marketing, Stern School of Business, New York University, USA.

Anbieter: buecher.de
Stand: 20.08.2019
Zum Angebot
Multimedia City Marketing als eBook Download vo...
38,00 € *
ggf. zzgl. Versand
(38,00 € / in stock)

Multimedia City Marketing:Konzeption und Erstellung einer Internet-Realisierung für Städte und Gemeinden Michael Bammes

Anbieter: Hugendubel.de
Stand: 08.08.2019
Zum Angebot
Multimedia City Marketing als Buch von Michael ...
38,00 € *
ggf. zzgl. Versand

Multimedia City Marketing:Konzeption und Erstellung einer Internet-Realisierung für Städte und Gemeinden Michael Bammes

Anbieter: Hugendubel.de
Stand: 07.08.2019
Zum Angebot
City-Marketing als Buch von Carolin Hefter
79,00 € *
ggf. zzgl. Versand

City-Marketing:Marketingforschung und Konzepterstellung - Fallstudie der Stadt Worms unter Einbezug des Einzelhandels und der gesetzlichen Ladenöffnungszeiten Carolin Hefter

Anbieter: Hugendubel.de
Stand: 07.08.2019
Zum Angebot
City-Marketing Cottbus als Buch von Sindy Rentsch
74,00 € *
ggf. zzgl. Versand

City-Marketing Cottbus:Der Weg zu einer ständig wachsenden Zufriedenheit von Einwohnern Kunden Besuchern und der Wirtschaft Sindy Rentsch

Anbieter: Hugendubel.de
Stand: 08.08.2019
Zum Angebot
The Sell
12,99 € *
ggf. zzgl. Versand

The nation´s #1 real estate broker and charismatic costar of Bravo´s Million Dollar Listing New York shares his secrets on how to be successful. In the ten years since moving from Sweden to New York City, with no experience in real estate and no contacts, Fredrik Eklund has transformed himself into the best seller in the most competitive real estate market on the planet. In The Sell, Eklund leverages his years of experience to create the go-to manual for self-promotion and sales. At the core of the book are chapters tied to Eklund´s 10-step program for ´´selling anything to everyone,´´ and he shares his secrets on everything from personal authenticity and looking your very best to crafting the perfect sales pitch, negotiating with savvy, and closing deals promptly and efficiently . . . lest they slip away. Whether you´re just starting a job as a sales rep at Verizon, navigating your career as an executive or entrepreneur, or hitting your stride closing big transactions as a banker at Goldman Sachs, The Sell will show you how to improve your game and radically increase the money you´re bringing home. The Sell is a vital resource for anyone who wants to have an impact in his or her personal and professional life, with a razor-sharp focus on selling: selling yourself-or your brand-no matter your background.

Anbieter: buecher.de
Stand: 20.08.2019
Zum Angebot
Implementation of a city marketing strategy als...
17,99 € *
ggf. zzgl. Versand
(17,99 € / in stock)

Implementation of a city marketing strategy:1. Auflage Oliver Tross

Anbieter: Hugendubel.de
Stand: 08.08.2019
Zum Angebot
City-Marketing Cottbus als eBook Download von S...
74,00 € *
ggf. zzgl. Versand
(74,00 € / in stock)

City-Marketing Cottbus:Der Weg zu einer ständig wachsenden Zufriedenheit von Einwohnern Kunden Besuchern und der Wirtschaft Sindy Rentsch

Anbieter: Hugendubel.de
Stand: 08.08.2019
Zum Angebot