This book is for you, an upcoming professional visual artist. Get your copy now and have a jump on your opportunities. Read this and let the author take you through the processes of your marketing opportunities. To start, you are advised on how to brand yourself and your artwork, so that you stand out in the sea of other struggling artists. Next, he steers you through each of the many available channels for getting your message to a prospective collector, including the ever-changing tangle of social media. Then, he prepares you to be ready when the prospect responds to your solicitations. He describes writing attractive content for your messages, how to close the sale when the prospect falls in love with your artwork, plus the tricky issues of pricing and affordability. You are coached on the various tools you need to support your marketing efforts: how to choose your computer, essential software and accessories; ways to obtain, handle, and preserve images of both your artwork and references; how email is your prime messaging channel, and to ensure that your prospect will open and read your message; plus how your website is your most important marketing tool, the concept of ´´friction,´´ and maximizing the design of your landing page. After each chapter are summaries, and hints on how you may get started. 1. Language: English. Narrator: Maurice R. Cravens II. Audio sample: http://samples.audible.de/bk/acx0/020166/bk_acx0_020166_sample.mp3. Digital audiobook in aax.
Mark Twain once observed, ´´A lie can get halfway around the world before the truth can even get its boots on.´´ His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas ´´stick´´. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the ´´human scale principle´´, using the ´´Velcro Theory of Memory´´, and creating ´´curiosity gaps´´. In this indispensable guide, we discover that sticky messages of all kinds (from the infamous ´´kidney theft ring´´ hoax to a coach´s lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of ´´the Mother Teresa Effect´´, and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick. 1. Language: English. Narrator: Charles Kahlenberg. Audio sample: http://samples.audible.de/bk/rand/000995/bk_rand_000995_sample.mp3. Digital audiobook in aax.
Since being introduced in 1968, more than 5 billion Hot Wheels cars have been produced, making it the number one-selling toy in the world. Not just for kids, Mattel´s Hot Wheels are avidly sought after by collectors worldwide. First produced to imitate sixteen top California hot rods, the brand was quickly popular and grew exponentially, thanks to innovative marketing partnerships with other brands. With a brand objective of encouraging kids to challenge themselves to strive for excellence, Hot Wheels continues to race into the future by introducing ever faster, cooler, bolder model cars, live entertainment, and digital experiences for its enthusiastic fans.
Informative text and hundreds of photos are a fitting testament to the world-renowned Rolex brand Respected wristwatch expert and historian Gisbert L. Brunner shares his extensive subject knowledge once more A must-have for watch collectors, enthusiasts, and anyone wishing to become one No doubt about it, Rolex is a chronometric legend. The company was founded in 1905 by Hans Wilsdorf, a Bavarian marketing genius who focused on innovation. Watch enthusiasts have Wilsdorf to thank for many outstanding models and technical advances, including the first officially-certified wristwatches, the waterproof Oyster housing, the Datejust, and sports watches like the Submariner diver´s watch, which dates back more than fifty years. Although this book gives the company´s incredible tradition its due, it also devotes ample space to the present. Crafted in-house to exacting specifications, Rolex´s breadth of timepieces combine the utmost in sophisticated luxury with advanced precision. All this and much more is yours to enjoy in the third volume of the successful The Watch Book series. GISBERT L. BRUNNER, born in 1947, has been working with wristwatches, pendulum clocks, and other precision timekeeping instruments since 1964. During the quartz watch crisis in the 1970s, he discovered a new love for mechanical timepieces as well. His talent and passion for collecting chronographs led him to publish his first articles on the subject in magazines, including GQ, ZEIT Magazin, and Chronos, in the 1980s. He has since written more than twenty books about every aspect of the field.
How many business books can stand a 100-year test of time? This little volume has done just that. It´s been called ´´The best marketing book you´ve never read´´. And while it continues to slip under the radar of many, thousands of ambitious business people regard this classic tale as one of the most important business lessons they´ve ever learned. So much so, that if you can find an original edition of Obvious Adams: The Story of a Successful Businessman, by Robert Rawls Updegraff, you´ll have in your hands a true collector´s item. But for the rest of us, either not lucky enough to have a first edition, or valuing the convenience of a digital copy, it´s now possible to access the wisdom of Updegraff´s legendary character in this centenary celebration edition of Obvious Adams. It comes complete with new bonus content, ´´How to Accelerate Your Success Applying the Wisdom of Obvious Adams´´ by international marketing expert, Sam Waterfall. Of course you can enjoy the full original story, word for word - the classic tale of Obvious Adams. But in addition, with a brief prologue and epilogue, marketing expert Sam Waterfall suggests simple ways to put what you learn from Obvious Adams into everyday practice in your own business and life. Outlining where many businesses, organizations, and charities are going wrong with their marketing today, this new bonus section also outlines seven ways they are unwittingly overlooking the obvious at tremendous cost to their business results and personal wealth. Too often, it turns out, marketing methods are overcomplicating their story when what they really should be doing is better positioning themselves and better communicating...The Obvious. 1. Language: English. Narrator: Eric Conger. Audio sample: http://samples.audible.de/bk/acx0/080298/bk_acx0_080298_sample.mp3. Digital audiobook in aax.
The unprecedented box office success of 1977´s Star Wars: Episode IV A New Hope, and the ensuing pop culture phenomenon, took Lucasfilm by surprise. Fans had to wait nearly a year for the first action figures to appear. But as of 1978, an industry unto itself was born, consisting of Star Wars books, trading cards, magazines, video games and merchandise. Thirty five years later, these printed book and magazine covers, trading cards and collector´s items continue to expand the limits and celebrate the iconography of the Star Wars galaxy through painting, illustration and graphic design. Now, the third book in the Star Wars Art series, Illustration, collects the very best of these artworks, as curated by George Lucas: more than three decades of book jackets; art from StarWars Insider magazine and role playing guides; limited edition prints; Topps´ Star Wars Galaxy trading cards; marketing artwork from LucasArts video games and Lucas Licensing; and one of a kind works generated for collectible merchandise. Featuring previously unpublished, rarely seen, or fan favourite art from John Alvin, Brett Blevins, Rick Buckler Jr., Dave Dorman, Tommy Lee Edwards, Hugh Fleming and many others, Star Wars Art: Illustration celebrates the wide range of styles, influences, and tones that illustrators have brought to bear on a galaxy far, far away.
(JAT) Paperback, 96 pages, 23x26 cm, incl. CD (5 tracks). FOREWORD It was at the end of last year that I had an idea for a book which would showcase Elvis Presley and his love for The Vnited States of America, appropriately titled Elvis, America The Beautiful. My intent was to also make it a fitting tribute to BMG/RCA Records for all the hard work they have done to preserve the music of Elvis Aron Presley for all ages to enjoy for many years. The main participants in the Elvis Presley catalog restoration program include, among others, Senior V.P. of Marketing and Executive Producer, Michael Omansky, Producers Roger Semon and Ernst Jorgensen, and from RCA Special Products, Director of National Sales, Larry Pukel. It is this team that has worked so diligently to give the fans many great general releases along with their own collectors label titled Follow That Dream. It is our hope that this work will continue. As I look through this book and see Elvis in some patriotic situations for the country he loved, or for the movie camera, a live concert, or in his personal life I realize the tremen-dous partnership that was formed in the early days between Elvis, the Colonel, and RCA. That commitment continues today with BMG/RCA, and we are grateful. INTRODUCTION Elvis Aron Presley was America personified, his life contained hopes, dreams, tragedy, and in the end, redemption. These are things all Americans have experienced in one way or another, but Elvis was our most tangible example. Elvis´ life is most probably well known to all readers, but we all have a different perception of him. The critics of the time were rarely kind or insightful, but true greatness is never appreciated in its lifetime. What we all can agree on is that Elvis Presley loved his country as much as he reflected it. Think of a rock star of modern times. Would any´go willingly into the Army at the height of their career? Elvis did do this, and excelled at his duty. He was, when drafted in 1958, seen as anti-establishment. When Elvis came back in 1960, those in power gradually treated him more kindly. That by 1970 Elvis was a certified DEA agent appointed by President Nixon shows how much all walks of life came to embrace Elvis. Elvis took this appointment seriously and did his best to help our country. In January, 1972, Elvis added An American Trilogy to his live shows. It was a song which acted as an effort towards harmony between the South and the North. Elvis, a man without prejudice, wanted all people to feel included in his vision of our country. Elvis Presley visited nearly every state in the union during his career. From Hawaii to Florida, Elvis was there in style. From 1954 to 1977, Elvis´ movies, recording work, television appearances -- and most vitally -- concerts, saw Elvis travel all over North America. Everywhere he went he brought fun and solid entertainment to the people of the nation. Reflect for a moment on any one of these photos of Elvis, and you will see not only his joy of life, but also the joy he brought others. America is a country of freedom, and Elvis gave many, including myself, the freedom to expregs themselves with honesty. Music is healing; it´s what keeps our dreams thriving. Elvis once said he liked pure entertainment without a message, but his honest artistic expression let most know of his true feelings about many issues. Patrio-tism was always an important element of this expression. When Elvis added America The Beautiful to his shows during our bicentennial in 1976, he evoked in words what he had been saying in his work for over 20 years -- that America was beautiful. In this book Joseph Tunzi shows us the beauty of our country through pictures of one of its most famous citizens --Elvis Aron Presley. Mike Eder