Angebote zu "Digital" (4.343 Treffer)

Digital Marketing
43,99 € *
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Written accessibly by an expert academic, Digital Marketingoffers a revolutionary set of learning tools that can change the way students engage with theory and practice of emarketing and, unlike any other text, readies them for the real world in which they will be employed.

Anbieter: buecher.de
Stand: 15.04.2019
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Understanding Digital Marketing
19,99 € *
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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.

Anbieter: buecher.de
Stand: 15.04.2019
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Digital Marketing Strategy
27,99 € *
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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive ´one size fits all´ model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.

Anbieter: buecher.de
Stand: 16.04.2019
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Digitales Marketing für Dummies
24,99 € *
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Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? ´´Digitales Marketing für Dummies´´ beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Anbieter: buecher.de
Stand: 15.04.2019
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Digital marketing Excellence
37,99 € *
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Now in its fifth edition, the hugely successful Digital Marketing Excellence is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology.Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, fifth edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Anbieter: buecher.de
Stand: 15.04.2019
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DIGITALE MARKETING EVOLUTION
24,80 € *
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Nicht analog glauben. Digital wissen. Die Digitalisierung hat die Spielregeln, nach denen Menschen ticken und erfolgreiche Unternehmen handeln, grundlegend verändert. Das ist alles andere als neu. Umso erschreckender ist es, dass gerade im Marketing viele an analogen Denkmustern festhalten. Denn nur wer sich der digitalen Evolution wirklich konsequent öffnet und mit ihr geht, wird langfristig bestehen. Wer klassisch wirbt, stirbt. Es ist an der Zeit, den Schalter im Kopf von analog auf digital umzulegen. In diesem Buch erfahren Sie, wie das gelingt und mit welchen Strategien, Konzepten und Werkzeugen Sie Ihre Zielgruppen gezielt erreichen, anstatt auf gut Glück mit der Schrotflinte auf die Jagd zu gehen. Warum funktioniert Marketing in der digitalen Welt so anders? Wie denke und werbe ich digital? Wie kann man nicht nur kreativ sein, sondern mithilfe valider Daten wirklich durchschlagende Ideen, Kampagnen und Maßnahmen entwickeln egal in welchem Kanal? Wie beginnt man mit ganzheitlichen Marketingbotschaften zu überzeugen, statt sich in einzelnen Werbekanälen zu verlieren? Wie macht man die Wirkungen und den Erfolg einzelner Maßnahmen besser messbar? Diese und weitere Fragen beantworten die Bestseller-Autoren Felix und Klaus Holzapfel sowie Sarah Petifourt und Patrick Dörfler, die ihre jahrelange Erfahrung aus unzähligen Marketing-Kampagnen in diesem Buch gebündelt haben.

Anbieter: buecher.de
Stand: 15.04.2019
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The Digital Marketing Handbook
15,99 € *
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Anbieter: buecher.de
Stand: 15.04.2019
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Digital Marketing Strategy: An Integrated Appro...
132,99 € *
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Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include lecture slides, activity sheets, practical implementation guides and templates, which will be regularly updated to equip readers as digital marketing continues to evolve.

Anbieter: buecher.de
Stand: 15.04.2019
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Digital Marketing All-In-One for Dummies
32,99 € *
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Anbieter: buecher.de
Stand: 15.04.2019
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Does It Work?: 10 Principles for Delivering Tru...
21,99 € *
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In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn´t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by POSSIBLE´s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You´ll learn how to: SET GOALS: Understand the importance of defining success and targets upfront for every initiative-and your business as a whole. INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation. MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement. MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do. If you´ve ever wondered if your digital marketing is working, this book will help you reevaluate everything you´re doing. By following 10 key principles, you´ll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You´ll hear the personal insights of the world´s greatest business leaders and the professional triumphs (and tumbles) of the world´s biggest brands. You´ll learn how to hire and inspire the rare creative ´´unicorns´´ who turn marketing into magic. You´ll find new ways to turn data into ideas and obstacles into opportunities. You´ll turn web site visitors into followers, followers into sharers, and sharers into your very best customers. In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.

Anbieter: buecher.de
Stand: 15.04.2019
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