Angebote zu "Edition" (515 Treffer)

Industry Matters, Second Edition
Aktuell
25,00 € *
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Informationen zum Titel: Zehn Units behandeln die Bereiche: Presenting a Company; Roles and Responsibilities; Telephoning; A Business Trip; Meetings; Marketing; Production; Enquiries; Dealing...

Anbieter: Lidl Online-Shop
Stand: 17.07.2019
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Principles of Marketing European Edition
46,99 € *
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The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing.

Anbieter: buecher.de
Stand: 16.07.2019
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Principles of Marketing, Global Edition
57,99 € *
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For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it´s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today´s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher.de
Stand: 16.07.2019
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Marketing Management, Global Edition
55,99 € *
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For undergraduate and graduate courses in marketing management. The gold standard for today´s marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today´s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today´s marketing theory and practice. The Fifteenth Edition is fully integrated with MyLab Marketing and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Please note that the product you are purchasing does not include MyLab Marketing. MyLab Marketing Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyLab Marketing, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyLab Marketing to accelerate your learning? You need both an access card and a course ID to access MyLab Marketing. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyLab Marketing at a reduced price by purchasing a pack containing a copy of the book and an access code for MyLab Marketing (ISBN:9781292092737) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyLab Marketing.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Anbieter: buecher.de
Stand: 16.07.2019
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Global Marketing, Global Edition
68,25 € *
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Global Marketing, Global EditionUntertitel: Student EditionEinbandart: TaschenbuchISBN-13: 9781292017389Verlag: Pearson Education LTDAuthor: Keegan Warren, Green MarkVeröffentlichungsdatum: 2014Sprache: Englisch

Anbieter: RAKUTEN
Stand: 25.06.2019
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Marketing Fashion: Strategy, Branding and Promo...
26,99 € *
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Ein Leitfaden zu Marketing und Branding in der Mode, von der Erstellung eines Kundenprofils bis zur Entwicklung der Markenidentität. Das Buch erklärt die Konzepte und zeigt, wie sie von der Haute Couture bis zum Massenmarkt, angewendet werden. Es werden alle Werkzeuge des modernen Marketings besprochen, von Modemessen über virales Marketing bis zu Online-Strategien.

Anbieter: buecher.de
Stand: 16.07.2019
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Professional English in Use Marketing: Edition ...
13,19 € *
zzgl. 3,99 € Versand
Anbieter: reBuy.de
Stand: 16.07.2019
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Erfolgsfaktoren und Rückwirkungseffekte von Lim...
47,00 € *
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Eine zunehmende Marktsättigung sowie vielfältiger Wettbewerb in der Konsumgüterbranche führen dazu, dass Unternehmen ihre Produktpaletten fortwährend anpassen müssen. Limited Editions werden in diesem Zusammenhang als vielversprechende Handlungsoption verstanden, durch die Unternehmen Vorteile in zweierlei Hinsicht generieren können:- Zum einen kann durch neuartige und zeitlich begrenzte Design- oder Geschmacksvarianten das Abwechslungsbedürfnis der Konsumenten angesprochen werden,- zum anderen können positive Rückwirkungseffekte auf die gesamte Produktlinie sowie auf die Muttermarke erzeugt werden.Aus Sicht der Marketingforschung handelt es sich bei diesem Phänomen um ein bisher vernachlässigtes Themengebiet. Das vorliegende Buch schließt diese Lücke. Das Ziel besteht darin, mögliche Erfolgsfaktoren von Limited Editions mittels einer kausalanalytischen Untersuchung zu identifizieren. Ein weiteres wesentliches Erkenntnisziel dieser Arbeit besteht in der Untersuchung von Rückwirkungseffekten auf die Muttermarke. Die empirische Überprüfung des Kausalmodells sowie die Messung des Rückwirkungseffekts wurden anhand einer zum Zeitpunkt der Erhebung fiktiven Limited Edition der Marke Twix durchgeführt.Die Ergebnisse sind sowohl für Marketingverantwortliche als auch für die Forschungsgemeinde sehr interessant. So kann konstatiert werden, dass sich die Einflussfaktoren teilweise deutlich in ihrer Wirkung auf die Erfolgsaussichten einer Limited Edition unterscheiden. Auch der postulierte Wirkungszusammenhang, der die Spill Over-Effekte der Limited Edition auf die Muttermarke belegt, kann empirisch validiert werden.

Anbieter: buecher.de
Stand: 16.07.2019
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CustomerCentric Selling, Second Edition
28,99 € *
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The Web has changed the game for your customers-and, therefore, for you. Now, CustomerCentricSelling, already recognized as one of the premiermethodologies for managing the buyer-sellerrelationship, helps you level the playing field soyou can reach clients when they are ready to buyand create a superior customer experience. Your business and its people need to be´´CustomerCentric´´-willing and able to identifyand serve customers´ needs in a world wherecompetition waits just a mouse-click away.Traditional wisdom has long held that sellingmeans convincing and persuading buyers. Buttoday´s buyers no longer want or need to be soldin traditional ways. CustomerCentric Selling givesyou mastery of the crucial eight aspects ofcommunicating with today´s clients to achieveoptimal results: * Having conversations instead ofmaking presentations * Asking relevant questions insteadof offering opinions * Focusing on solutions and notonly relationships * Targeting businesspeople insteadof gravitating toward users * Relating product usage instead ofrelying on features * Competing to win-not just to stay busy * Closing on the buyer´s timeline(instead of yours) * Empowering buyers instead of tryingto ´´sell´´ them What´s more, CustomerCentric Selling teaches andreinforces key tactics that will make the most ofyour organization´s resources. Perhaps you feelyou don´t have the smartest internal systems inplace to ensure an ideal workflow. (Perhaps, asis all too common, you lack identifiable systemsalmost entirely.) From the basics-and beyond-ofstrategic budgeting and negotiation to assessingand developing the skills of your sales force, you´lllearn how to make sure that each step yourbusiness takes is the right one.

Anbieter: buecher.de
Stand: 16.07.2019
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