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Foreman, Bob: An Ad Man Ad-Libs on TV
27,89 € *
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Erscheinungsdatum: 30.05.2008, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: An Ad Man Ad-Libs on TV, Autor: Foreman, Bob, Verlag: Wildside Press, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Advertising & Promotion, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 192, Informationen: Paperback, Gewicht: 249 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2021
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Foreman, Bob: An Ad Man Ad-Libs on TV
42,09 € *
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Erscheinungsdatum: 30.05.2008, Medium: Buch, Einband: Gebunden, Titel: An Ad Man Ad-Libs on TV, Autor: Foreman, Bob, Verlag: Wildside Press, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Advertising & Promotion, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 192, Informationen: HC gerader Rücken kaschiert, Gewicht: 382 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2021
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Crooked Tree Ranch: Montana Series, Book 1 , Hö...
9,95 € *
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When a cowboy meets the guy from the city, he can't know how much things will change. On the spur of the moment, with his life collapsing around him, Jay Sullivan answers an ad for a business manager with an expertise in marketing, on a dude ranch in Montana. With his sister Ashley, niece Kirsten, and nephew Josh in tow, he moves lock stock and barrel from New York to Montana to start a new life on Crooked Tree Ranch. Foreman and part owner of the ranch, ex rodeo star Nathaniel "Nate" Todd has been running the dude ranch for five years ever since his mentor Marcus Allen became ill. His brothers convince him that he needs to get an expert in to help the business grow. He knows things have to change and but when the new guy turns up, with a troubled family in tow - he just isn't prepared for how much. 1. Language: English. Narrator: Sean Crisden. Audio sample: http://samples.audible.de/bk/acx0/083476/bk_acx0_083476_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.01.2021
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Data Scientists at Work
35,30 € *
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Data Scientists at Work is a collection of interviews with sixteen of the world's most influential and innovative data scientists from across the spectrum of this hot new profession. "Data scientist is the sexiest job in the 21st century," according to the Harvard Business Review . By 2018, the United States will experience a shortage of 190,000 skilled data scientists, according to a McKinsey report.Through incisive in-depth interviews, this book mines the what, how, and why of the practice of data science from the stories, ideas, shop talk, and forecasts of its preeminent practitioners across diverse industries: social network (Yann LeCun, Facebook), professional network (Daniel Tunkelang, LinkedIn), venture capital (Roger Ehrenberg, IA Ventures), enterprise cloud computing and neuroscience (Eric Jonas, formerly Salesforce.com), newspaper and media (Chris Wiggins, The New York Times), streaming television (Caitlin Smallwood, Netflix), music forecast (Victor Hu, Next Big Sound), strategic intelligence (Amy Heineike, Quid), environmental big data (Andre Karpistsenko , Planet OS), geospatial marketing intelligence (Jonathan Lenaghan, PlaceIQ), advertising (Claudia Perlich, Dstillery), fashion e-commerce (Anna Smith, Rent the Runway), specialty retail (Erin Shellman, Nordstrom), email marketing (John Foreman, MailChimp), predictive sales intelligence (Kira Radinsky, SalesPredict), and humanitarian nonprofit (Jake Porway, DataKind). The book features a stimulating foreword by Google's Director of Research, Peter Norvig.Each of these data scientists shares how he or she tailors the torrent-taming techniques of big data, data visualization, search, and statistics to specific jobs by dint of ingenuity, imagination, patience, and passion. Data Scientists at Work parts the curtain on the interviewees' earliest data projects, how they became data scientists, their discoveries and surprises in working with data, their thoughts on the past, present, and future of the profession, their experiences of team collaboration within their organizations, and the insights they have gained as they get their hands dirty refining mountains of raw data into objects of commercial, scientific, and educational value for their organizations and clients.

Anbieter: Dodax
Stand: 22.01.2021
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Buy Now C
46,90 CHF *
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Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. * Find out how to use direct response to create a 'self-funding 'marketing campaign * Learn the techniques to building offers that will get people to respond to your products * Use 'high touch' direct response marketing to build brand equity and drive sales at retail * Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands * Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

Anbieter: Orell Fuessli CH
Stand: 22.01.2021
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Brandscaping: Unleashing the Power of Partnerships
54,90 CHF *
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In this groundbreaking book, media and marketing strategist Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Brandscaping is a big, infectious idea-a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal. What if you stopped renting time or space ('advertising') and started investing in content-content that you'll own? What if you tapped a trend or created a movement? What if you authentically embraced your most loyal fans? What if... you became a brandscaper? Successful brandscapers think more like television producers and less like marketers. In the new media world, everyone has an audience. No one needs the traditional media monarchies to access their audience anymore. Davis encourages you to reconsider your spend on advertising, forget about trying to obtain PR one-hit wonders, and start seeking out valuable replacements for inauthentic celebrity 'endorsements.' Reinvest that money, he says, on creating valuable content and watch your marketing expenses turn into powerful content assets. Brandscaping trains you to unearth authentic, talented 'spokespeople' in a world where everyone is a publisher, podcaster, YouTuber, or digital photographer; people whose existing audiences, no matter how small, will become your future customers. Davis demonstrates how electronics manufacturers, retailers, home builders, associations, non-profits, individuals, and many others have benefited from the ability to tap into the power of niche markets. Davis also shows you how to identify and appeal to the passion points that inspire digital influencers, prosumers, and consumers to take action. Your marketing will be more effective and you'll fill your pipeline with higher-quality leads. Brandscaping will transform the way you market. Brandscaping is symbiotic marketing that can fund start-ups, aid non-profits, even change entire industries. Once you begin thinking like a brandscaper, you'll be able to easily see the benefits of connecting computer consulting to game shows; insurance sales to motorcycle parts; 'Foreman Grills to dorm-room cuisine; transportation professionals to hit television shows; backyard poultry to suburban hardware stores; watercraft sales to music videos; and so much more. In Brandscaping, you'll uncover opportunity at every turn. Davis' entertaining and artfully-crafted stories each deliver on a clear lesson and an optimistic business challenge to ask yourself, 'what if?' Brandscaping is both an intellectual exercise and a practical guide. It's a refreshing, insightful take on how marketing and media will work together in the future. It is specifically crafted to be embraced by C-suite executives and implemented by savvy marketing professionals. Get ready to brandscape!

Anbieter: Orell Fuessli CH
Stand: 22.01.2021
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Buy Now
19,00 CHF *
ggf. zzgl. Versand

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a &quote;self-funding &quote;marketing campaign Learn the techniques to building offers that will get people to respond to your products Use &quote;high touch&quote; direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

Anbieter: Orell Fuessli CH
Stand: 22.01.2021
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The Fantastic World of Terry Jones: Animal Tales
8,40 CHF *
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This amazing collection of wonderful stories, written by the hilarious Terry Jones and illustrated by Michael Foreman, will have both children and parents rolling with laughter. A dog who just cannot understand why he is not allowed to practice medicine. A fox who runs a circus of trained chickens. A flea who thinks he is the manager of a chain of mega-stores. A skunk who falls madly in love with a bear. All are characters in a fantastic new collection of tales for children of all ages. The long-awaited new collection of hilarious tales from the mind of a comic genius, Monty Python's Terry JonesAmazing marketing and publicity schedule, including an author tour, festival appearances, readings on the Monty Python's YouTube channel (which has over 125,000 subscribers) and newspaper and magazine featuresAn opera of one of the stories, Dr. Dog, with musical arrangements by The Art of Noise's Anne Dudley will premier at the Royal Opera House in April 2011Accompanies reissues of Jones pervious 2 collections, Fairy Tales and Fantastic Stories Other titles in the series: Fairy Tales and Fantastic Stories.

Anbieter: Orell Fuessli CH
Stand: 22.01.2021
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The Fantastic World of Terry Jones: Fairy Tales
5,40 CHF *
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This amazing collection of wonderful stories, written by the hilarious Terry Jones and illustrated by Michael Foreman, will have both children and parents rolling with laughter. Sail to the moon with a brave and beautiful princess. Swim around the world with a talking fish. Meet a boy who has a dinosaur in his shed. A fabulous new edition of the classic story collection from Monty Python's Terry Jones. Published alongside an entirely new collection of talesAmazing marketing and publicity schedule, including an author tour, festival appearances, readings on the Monty Python's YouTube channel (which has over 125,000 subscribers) and newspaper and magazine featuresIllustrated by favourite award-winning illustrator Michael ForemanStunning new hardback editions that children will treasure Other titles in the series: Animal Tales and Fantastic Stories.

Anbieter: Orell Fuessli CH
Stand: 22.01.2021
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