To connect with today´s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you´ve wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing. 1. Language: English. Narrator: Erik Synnestvetd. Audio sample: http://samples.audible.de/bk/gdan/000330/bk_gdan_000330_sample.mp3. Digital audiobook in aax.
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and ´´stories´´ tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
CUT YOUR WORK IN HALF and DOUBLE YOUR SALESGuided by famed marketing consultant and bestselling author Perry Marshall, learn how to save 80% of your time and money by zeroing in on the right 20% of your market then apply 80/202 and 80/203 to gain 10X, even 100X the success. With exclusive online tools, the 80/20 Power Curve and Marketing DNA Test, you possess the power to identify untapped markets, slash waste, and target high-profit opportunities, gaining you time and exponentially greater profits.You?re in for one of those explosive moments when an interesting notion becomes a momentous epiphanybecause Perry Marshall is about to blow your mind! Read slowly. Put down often. Do what Perry says. Then we can all go out to lunch and celebrate!Michael E. Gerber, Author, The E-MythI´ve read well over 1,000 business books and 80/20 Sales and Marketing is among the top 10 for actionable strategies to fast impact your bottom line. Every business person should own a copy - highlighted, dog-eared and underlined. ??Bill Harrison, CEO, Bradley Communications Corp.Best business book I?ve read this year. Focusing only on the 20% of the 20% that really matters using the power curve and reverse thinking has made my business extremely profitable. Once you understand how to disqualify, work less and make more, life flows naturally. Powerful, little-known concepts are clearly articulated with terrific real world examples and concise summaries.James Schramko, Founder, SuperFast BusinessIf you don?t know who Perry Marshall is unforgivable.Dan Kennedy, Author, The Ultimate Marketing Plan
Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. * Details the B.R.I.E.F. approach to distilling your message into a brief presentation * Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
Voted AdAge´s Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Gold Medal Winner--Tops Sales World´s Best Sales and Marketing Book ´´Fast, fun and immensely practical.´´ -JOE SULLIVAN, Founder, Flextronics ´´Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.´´ -JOSH WHITFORD, Founder, Echelon Media ´´What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.´´ -RALPH CRAM, Investor ´´ Pitch Anything offers a new method that will differentiate you from the rest of the pack.´´ -JASON JONES, Senior Vice President, Jones Lang LaSalle ´´If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.´´ -STEVEN WALDMAN, Principal and Founder, Spectrum Capital ´´ Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.´´ -LOUIE UCCIFERRI, President, Regent Capital Group ´´I use Oren´s unique strategies to sell deals, raise money, and handle tough situations.´´ -TAYLOR GARRETT, Vice President, White Cap ´´A counter-intuitive method that works.´´ -JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million-and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you´re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn´t an art-it´s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you´ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: S etting the Frame T elling the Story R evealing the Intrigue O ffering the Prize N ailing the Hookpoint G etting a Decision One truly great pitch can improve your career, make you a lot of money-and even change your life. Success is dependent on the method you use, not how hard you try. ´´Better method, more money,´´ Klaff says. ´´Much better method, much more money.´´ Klaff is the best in the business because his method is much better than anyone else´s. And now it´s yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience-and you´ll have more funding and support than you ever thought possible.
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future. Ingredient Branding by Kotler and Pfoertsch is the most thorough and complete analysis of ingredient branding one could ever hope for in a single source a virtual encyclopedia on InBranding. Replete with insightful case studies of companies from a variety of industries that have successfully transformed their traditional brands into powerful new InBrands, and have launched entirely new products and services employing InBranding. Ingredient Branding should be top on the list for all CMOs to read whose companies ´´live or die´´ based upon the success of their brands. John A. Caslione, founder, president and CEO, GCS Business Capital, LLC, and co-author of ´´Chaotics: The Business of Managing and Marketing in The Age of Turbulence´´ This book explains how and why putting the brand of an ingredient on the outside of a product increases its appeal to the customer. The authors give managers and business leaders important insights into how this innovative marketing concept works and implement it. John A. Quelch, Lincoln Filene Professor of Business Administration, Harvard Business School, Cambridge, MA, and author of ´´Greater Good: How Good Marketing Makes for Better Democracy´´ A fascinating, eye-opening perspective on the marketing and positioning of new, complex products, and a most valuable, wonderfully practical and readable book and guide for business leaders wanting to communicate the qualities of their products and components - by ´´making the invisible visible´´. Rolf D Cremer, Dean and Vice President, CEIBS, China Europe International Business School, Shanghai, China
Dieses Buch bietet 101 konkret anwendbare Behavior Patterns zur Verbesserung der User Experience und Conversion-Rate entlang der Customer Journey im E-Commerce. Der Autor erläutert, wie unser Gehirn zu Entscheidungen kommt, welche unbewussten Verhaltensmuster dabei verwendet werden und wie diese im Digital-Umfeld aktiviert werden können. Die Wissenschaft ist sich heute einig, dass unser Gehirn mit zwei Systemen arbeitet: einem emotional-intuitiven und einem rationalen Entscheidungssystem. Das rationale System wird im E-Commerce mit ausreichend Argumenten versorgt, es fällt aber nur rund 5% aller Entscheidungen! Die übrigen 95% des Kundengehirns werden bislang sträflich vernachlässigt. Dort werden Entscheidungen auf Basis tief verankerter, unbewusster Verhaltensmuster gefällt - der sogenannten ´´Behavior Patterns´´. Diese Patterns sind so relevant, weil sie bei fast allen Menschen in allen Situationen wirken. Das macht sie für die Anwendung im E-Commerce so attraktiv. Das Wissen um Behavior Patterns ermöglicht es, das Online-Kundenverhalten endlich tiefgreifend zu verstehen und im Sinne einer besseren User Experience und höherer Conversion-Rates gezielt zu beeinflussen. Der Inhalt - Das sind Behavior Patterns und so lassen sie sich im Digital-Umfeld nutzen - So verbessern Sie die User Experience und Ihre Conversion-Rate - Bibliothek von 101 Behavior Patterns von der Awareness- bis zur Retention-Phase - Intuitive Frameworks zur Identifikation passender Behavior Patterns - Ethisch-moralische Grenzen des Einsatzes Leserstimmen ´´Macht signifikante Performance-Steigerungen möglich.´´ Stefan Lein, Director Retail Google ´´Brilliantes Buch!´´ Dr. Thilo Pfrang, Founder & Managing Partner von Behavioral Science Consulting ´´Kommt garantiert auf meinen Schreibtisch!´´ Dennis Esterl, Senior Customer Lifecycle Manager bei Amazon ´´Das perfekte Update für unser Online-Marketing.´´ Dr. Matthias Wilken, Leiter Channelmanagement bei Allianz