To connect with today´s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you´ve wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing. 1. Language: English. Narrator: Erik Synnestvetd. Audio sample: http://samples.audible.de/bk/gdan/000330/bk_gdan_000330_sample.mp3. Digital audiobook in aax.
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and ´´stories´´ tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. * Details the B.R.I.E.F. approach to distilling your message into a brief presentation * Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
Voted AdAge´s Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future. Ingredient Branding by Kotler and Pfoertsch is the most thorough and complete analysis of ingredient branding one could ever hope for in a single source a virtual encyclopedia on InBranding. Replete with insightful case studies of companies from a variety of industries that have successfully transformed their traditional brands into powerful new InBrands, and have launched entirely new products and services employing InBranding. Ingredient Branding should be top on the list for all CMOs to read whose companies ´´live or die´´ based upon the success of their brands. John A. Caslione, founder, president and CEO, GCS Business Capital, LLC, and co-author of ´´Chaotics: The Business of Managing and Marketing in The Age of Turbulence´´ This book explains how and why putting the brand of an ingredient on the outside of a product increases its appeal to the customer. The authors give managers and business leaders important insights into how this innovative marketing concept works and implement it. John A. Quelch, Lincoln Filene Professor of Business Administration, Harvard Business School, Cambridge, MA, and author of ´´Greater Good: How Good Marketing Makes for Better Democracy´´ A fascinating, eye-opening perspective on the marketing and positioning of new, complex products, and a most valuable, wonderfully practical and readable book and guide for business leaders wanting to communicate the qualities of their products and components - by ´´making the invisible visible´´. Rolf D Cremer, Dean and Vice President, CEIBS, China Europe International Business School, Shanghai, China
Dieses Buch bietet 101 konkret anwendbare Behavior Patterns zur Verbesserung der User Experience und Conversion-Rate entlang der Customer Journey im E-Commerce. Der Autor erläutert, wie unser Gehirn zu Entscheidungen kommt, welche unbewussten Verhaltensmuster dabei verwendet werden und wie diese im Digital-Umfeld aktiviert werden können. Die Wissenschaft ist sich heute einig, dass unser Gehirn mit zwei Systemen arbeitet: einem emotional-intuitiven und einem rationalen Entscheidungssystem. Das rationale System wird im E-Commerce mit ausreichend Argumenten versorgt, es fällt aber nur rund 5% aller Entscheidungen! Die übrigen 95% des Kundengehirns werden bislang sträflich vernachlässigt. Dort werden Entscheidungen auf Basis tief verankerter, unbewusster Verhaltensmuster gefällt - der sogenannten ´´Behavior Patterns´´. Diese Patterns sind so relevant, weil sie bei fast allen Menschen in allen Situationen wirken. Das macht sie für die Anwendung im E-Commerce so attraktiv. Das Wissen um Behavior Patterns ermöglicht es, das Online-Kundenverhalten endlich tiefgreifend zu verstehen und im Sinne einer besseren User Experience und höherer Conversion-Rates gezielt zu beeinflussen. Der Inhalt - Das sind Behavior Patterns und so lassen sie sich im Digital-Umfeld nutzen - So verbessern Sie die User Experience und Ihre Conversion-Rate - Bibliothek von 101 Behavior Patterns von der Awareness- bis zur Retention-Phase - Intuitive Frameworks zur Identifikation passender Behavior Patterns - Ethisch-moralische Grenzen des Einsatzes Leserstimmen ´´Macht signifikante Performance-Steigerungen möglich.´´ Stefan Lein, Director Retail Google ´´Brilliantes Buch!´´ Dr. Thilo Pfrang, Founder & Managing Partner von Behavioral Science Consulting ´´Kommt garantiert auf meinen Schreibtisch!´´ Dennis Esterl, Senior Customer Lifecycle Manager bei Amazon ´´Das perfekte Update für unser Online-Marketing.´´ Dr. Matthias Wilken, Leiter Channelmanagement bei Allianz
Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service. ´´Be Our Guest´´ highlights the key processes and best practices that have made Disney a trusted and revered brand around the world for more than 85 years. 224 pp.