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Foundations of Marketing
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Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text. Discover: * A framework for digital marketing and social media that will help students navigate this rapidly changing field * How marketing adds value to customers and organisations * How innovative brand positioning drives commercial success * How companies in the service sector such as Paddy Power build a loyal customer base * How viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance

Anbieter: buecher.de
Stand: Dec 10, 2018
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Foundations of Marketing als eBook Download von...
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Foundations of Marketing: CTI Reviews

Anbieter: Hugendubel.de
Stand: Dec 13, 2018
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Foundations of Marketing als eBook Download von...
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Foundations of Marketing:Business, Marketing CTI Reviews

Anbieter: Hugendubel.de
Stand: Dec 13, 2018
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Foundations of Marketing als eBook Download von...
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Foundations of Marketing:Business, Marketing CTI Reviews

Anbieter: Hugendubel.de
Stand: Dec 13, 2018
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Foundations of Marketing als Buch von John Fahy...
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Foundations of Marketing:5. Auflage John Fahy, David Jobber

Anbieter: Hugendubel.de
Stand: Dec 15, 2018
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Marketing Communications
€ 48.99 *
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In addition to an extensive theoretical foundation, Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.

Anbieter: buecher.de
Stand: Dec 12, 2018
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Marketing Research , Methodological Foundations...
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Marketing Research , Methodological Foundations:Business, Marketing CTI Reviews

Anbieter: Hugendubel.de
Stand: Dec 13, 2018
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Marketing Research, Methodological Foundations ...
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Marketing Research, Methodological Foundations: CTI Reviews

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Stand: Dec 13, 2018
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Foundation Marketing als eBook Download von Liz...
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Foundation Marketing: Liz Hill, Terry O´Sullivan

Anbieter: Hugendubel.de
Stand: Dec 13, 2018
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Marketing 4.0
€ 17.99 *
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Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world´s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today´s customers have less time and attention to devote to your brand--and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace´s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow´s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a ´´new´´ marketing movement, but experienced marketers know that this time its different; it´s not just the rules that have changed, it´s the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Anbieter: buecher.de
Stand: Dec 10, 2018
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