Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.Marketing Rebellion will teach you:How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.Why businesses must be built on human impressions instead of advertising impressions.The five constant human truths at the heart of successful marketing strategy.Why customer loyalty is dying and what you need to do about it right now.How to help your best customers do the marketing for you.Actionable steps to provide an immediate course-correction for businesses of any size.Through new research, singular insights, and inspiring case studies, this entertaining audiobook challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready? 1. Language: English. Narrator: Mark Schaefer. Audio sample: http://samples.audible.de/bk/acx0/140228/bk_acx0_140228_sample.mp3. Digital audiobook in aax.
Make smart, educated decisions every time! Learn how to spot the potential Edsels in your life... and how to avoid them. Every businessperson has to make decisions. Here´s how to make them quickly, correctly, and confidently. Some of the finest minds in Detroit had collaborated on the new car. The marketing staff had identified the proper niche. The design team had incorporated state-of-the-art features carefully calculated to stir the imagination and set hearts thumping. And the new car was to be proudly named after the founder´s late son - a long-time company executive. Confident Decision Making will also show you: Ten Creative Ways to Expand Your Options - by methods as diverse as visualizing the exact opposite of what you want to accomplish to imagining what would happen if you found the perfect solution to your problem. When to ´´Huddle´´ and When Not to - how tapping into the creative capabilities of the group can help you see new solutions, and why you sometimes need to stand alone. What Causes ´´Drift´´ in Information Analysis - why everyone looks at all the available information in remarkably different ways. The Eight Characteristics of Confident Decision Makers - from knowing how to avoid the ´´mine fields´´ to learning how to maintain your resilience. Why Changing Your Mind Is Always an Option - especially for the confident decision maker. And Much, Much More! PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Roger Dawson. Audio sample: http://samples.audible.de/bk/ntgl/000031/bk_ntgl_000031_sample.mp3. Digital audiobook in aax.
Who needs sleep? Not you! You’d rather stay up late listening to these spine-chilling ghost stories! Throughout four tales of the paranormal, queer characters meet with fates beyond their wildest imaginings as they are confronted by spirits from all walks of life...with shocking results. In ´´The Witch of the Winter Woods´´, Nicole couldn’t be more nervous about meeting her girlfriend’s parents this Christmas. On her way to their house in rural Maryland, she nearly collides with a barefoot old woman standing in the road. Strange things happen: a chase through the snow, a stone cottage in the woods, a raging fire. Will Nicole make it out alive? Tucker and his boyfriend are the best in their field in ´´The Future Is Deadly´´. They organize estate sales, using their keen eyes and marketing know-how to earn big bucks for their clients. But when they’re hired to clear out a mysterious Gothic manor house, Tucker discovers a set of vintage sunglasses. Through their shaded lenses, he sees a murder that has yet to take place. What lengths will he go to in order to keep the victim safe? What could follow in our series of supernatural stories? Why, it’s ´´Ghost Radio´´, the tale of a transgender teen spending the summer with her cousin. When the pair finds a mysterious radio in a dilapidated shack in the woods, Emily can’t get enough of the music it plays. There are tales, in town, of a ghostly DJ who draws teens to their deaths. Could Emily be next on his list? In ´´Ghost Gallery´´, Xan has just landed his dream job at a prestigious art gallery. There’s only one problem: the place is haunted. When Xan stays late to meet his favourite transgender artist, will he come face to face with an apparition from another time? And, if he does, can he finally solve the mystery of the gallery ghost? Dive into four tales of the paranormal by Foxglove Lee. 1. Language: English. Narrator: Madeleine Mayfair. Audio sample: http://samples.audible.de/bk/acx0/147633/bk_acx0_147633_sample.mp3. Digital audiobook in aax.