Informationen zum Titel: Zehn Units behandeln die Bereiche: Presenting a Company; Roles and Responsibilities; Telephoning; A Business Trip; Meetings; Marketing; Production; Enquiries; Dealing...
International Marketing: Hotel Industry in China:1. Auflage
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations - the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Innovation and Marketing in the Pharmaceutical Industry:Emerging Practices, Research, and Policies International Series in Quantitative Marketing. Auflage 2014
Marketing in the Tourism Industry (RLE Tourism):
Innovation and Marketing in the Pharmaceutical Industry:
DOES OIL INDUSTRY NEED MARKETING?:Example of Croatia ALIDA PAUNIC
Marketing Practices In Pharmaceutical Industry:Understanding Indian Market Girish Taneja
Relationship Marketing in the Hotel Industry:The Nexus between Concepts and Practices Kidane Assefa
Sales and Marketing for Travel and Tourism Industry: