Angebote zu "Intelligence" (80 Treffer)

Marketing Intelligence
€ 39.00 *
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Die Bereitstellung aktueller, entscheidungsrelevanter und reliabler Informationen ist ein entscheidender Erfolgsfaktor im globalen Wettbewerb des 21. Jahrhunderts. Entsprechend wächst die Bedeutung der Marketing Intelligence für die unternehmerische Performance. Sie sammelt und analysiert Informationen über Kunden, Märkte, Produkte, Konkurrenten und Rahmenbedingungen, die fundierte Entscheidungen des Marketing-Managements vorbereiten sollen. Das Lehrbuch ist als Einführung für den Einsatz in (fortgeschrittenen) Bachelor- bzw. Masterveranstaltungen gedacht, wobei insbesondere die analytischen Instrumente und ihre praktische Anwendung eingehend behandelt werden.

Anbieter: buecher.de
Stand: Feb 14, 2019
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Marketing Intelligence als Buch von Elke Theobald
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Marketing Intelligence:Ein Lehrbuch für die Praxis Elke Theobald

Anbieter: Hugendubel.de
Stand: Dec 19, 2018
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Marketing Intelligence als Buch von Julika Göb
€ 59.99 *
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Marketing Intelligence:Wissen als Entscheidungsgrundlage im Marketing Research. Dissertation Universität Bamberg, 2009 Julika Göb

Anbieter: Hugendubel.de
Stand: Dec 19, 2018
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Using Artificial Intelligence in Marketing
€ 19.99 *
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Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Anbieter: buecher.de
Stand: Feb 14, 2019
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Artificial Intelligence Marketing and Predictin...
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The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with their own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field.

Anbieter: buecher.de
Stand: Feb 14, 2019
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Marketing Intelligence als eBook Download von E...
€ 39.00
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€ 34.99 *
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(€ 39.00 / in stock)

Marketing Intelligence:Ein Lehrbuch für die Praxis Elke Theobald

Anbieter: Hugendubel.de
Stand: Dec 17, 2018
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Marketing Intelligence and Strategic Marketing ...
€ 78.99 *
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Marketing Intelligence and Strategic Marketing Management:Analysis and Synthesis Chaudhuri Ranjan

Anbieter: Hugendubel.de
Stand: Feb 14, 2019
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Using Artificial Intelligence in Marketing: How...
€ 88.99 *
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Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Anbieter: buecher.de
Stand: Feb 14, 2019
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Marketing Intelligence & Planning, Volume 20, I...
€ 235.49 *
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(€ 235.49 / in stock)

Marketing Intelligence & Planning, Volume 20, Issue 2:

Anbieter: Hugendubel.de
Stand: Feb 15, 2019
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Marketing Intelligence & Planning, Volume 24, I...
€ 221.99 *
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(€ 221.99 / in stock)

Marketing Intelligence & Planning, Volume 24, Issue 4:

Anbieter: Hugendubel.de
Stand: Feb 14, 2019
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