Angebote zu "Multimedia" (6 Treffer)

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Multimedia Marketing
29,99 € *
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Crossmedial erfolgreich sein! Unternehmen können auf unterschiedliche Weise erfolgreich werben, etwa in Zeitungen, dem Fernsehen oder in einer App. Das Studienbuch skizziert diese Möglichkeiten im Detail und zeigt Besonderheiten auf - von der Kalkulation, über die Produktion bis hin zum Medienrecht. Lernziele und Kontrollfragen, mit Lösungen online, helfen beim schnellen Verständnis. Ein Glossar am Ende des Buches hilft dabei, verwendete Fachbegriffe zu verstehen. Das Studienbuch richtet sich an Studierende des Marketings, der Kommunikationswissenschaften und der Wirtschaftsinformatik. Dieser Titel ist nicht als Dozenten-Freiexemplar erhältlich.

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Stand: 20.08.2019
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La Magia de la Persuasión / The Magic of Persua...
14,99 € *
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Deseas conquistar la voluntad de otros y convertirlos en tus aliados? ¿Te atreves a conocer aquello que activa el interés y la confianza de la gente? ¿Estás listo para retomar el control sobre el impacto que tienes en los demás? Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de manera impactante para influir en las decisiones de los demás, propiciar un ganar-ganar y lograr tus objetivos mientras construyes relaciones sólidas y leales. Todo esto a través de un método probado de 5 pasos acompañado de contenido multimedia, con retos, ejercicios y herramientas en forma de video, audio e infografías que complementarán tu lectura y podrás descargar a lo largo del libro.

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Stand: 21.08.2019
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Handbuch Medien
49,70 € *
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Das Fachbuch bietet einen umfangreichen und kompakten Gesamtüberblick über alle Bereiche der Medien. Auf über 700 Seiten mit ca. 1800 Diagrammen, Grafiken und Fotografien, werden dem Leser vertiefte Einblicke vermittelt. Das Buch gliedert sich in die drei Teile Grundlagen, Gestaltung und Produktion sowie Wirtschaft und Management. Im ersten Teil stellen die Autoren die gängigsten Medienmodelle, die vielfältigen Kommunikationstheorien und die Einzelmedien von der Zeitung, über Fernsehen, Musik, Internet bis zur Telekommunikation in der Praxis vor. Im zweiten Teil werden die Möglichkeiten zur Gestaltung und der Produktion von medialen Produkten dargestellt. Die Grundfragen des elementaren Gestaltens, der Wirkung von Farben und der Einsatz von Typografie bilden die Grundlage für das Umsetzen einer Grafik, einer Fotografie oder dem Erstellen eines Videos, einer Animation, sowie die Theorie und Praxis im Umgang mit Geräuschen, Musik und Sprache. Das Zusammenfügen der Einzelbausteine zu einer lauffähigen multimedialen Anwendung, das vielschichtige Thema Internet von der Entstehung bis zum heutigen Stand. Die Medieninformatik rundet den Teil Gestaltung und Produktion ab. Der dritte Teil befasst sich mit Projektmanagement, Kalkulation, Recht und Marketing. Beim Thema Kalkulation werden Berechnungsbeispiele aus Produktionen von der Zeitschrift, Kinofilm, TV-Werbespot, Musik-CD, bis zur Multimedia-Produktion mit umfangreichem Zahlenmaterial dargestellt. Daneben kann der Leser den Ablauf von verschiedenen Medienproduktionen verfolgen. Den Abschluss bilden Marketing und Werbung für verschiedene Medienprodukte, wie sie heute gängige Praxis sind. Zur 7. Auflage: Die Inhalte wurden vor allem in den Bereichen Medieninformatik, Recht und multimediale Techniken auf den neuesten Stand gebracht. Jedes Kapitel ist mit einem QR-Code versehen, so dass aktuelle Entwicklungen und ergänzende Beiträge zu den einzelnen Themen von der Internetseite (www.medien-verstehen.de) heruntergeladen werden können. Das Buch ist ein umfassendes Einführungswerk für alle Studiengänge im Bereich Medien. Es ist ebenfalls geeignet für Gymnasien und für die u. g. Berufe.

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Stand: 21.08.2019
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The Copywriter´s Handbook
21,99 € *
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are - eight headlines that work--and how to use them - eleven ways to make your copy more readable - fifteen ways to open a sales letter - the nine characteristics of successful print ads - how to build a successful freelance copywriting practice - fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, ´´The Copywriter´s Handbook´´ remains the ultimate guide for people who write or work with copy. ´´I don´t know a single copywriter whose work would not be improved by reading this book.´´ --David Ogilvy

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Stand: 24.08.2019
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Divine Art, Infernal Machine (eBook, ePUB)
16,95 € *
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There is a longstanding confusion of Johann Fust, Gutenberg´s one-time business partner, with the notorious Doctor Faustus. The association is not surprising to Elizabeth L. Eisenstein, for from its very early days the printing press was viewed by some as black magic. For the most part, however, it was welcomed as a ´´divine art´´ by Western churchmen and statesmen. Sixteenth-century Lutherans hailed it for emancipating Germans from papal rule, and seventeenth-century English radicals viewed it as a weapon against bishops and kings. While an early colonial governor of Virginia thanked God for the absence of printing in his colony, a century later, revolutionaries on both sides of the Atlantic paid tribute to Gutenberg for setting in motion an irreversible movement that undermined the rule of priests and kings. Yet scholars continued to praise printing as a peaceful art. They celebrated the advancement of learning while expressing concern about information overload. In Divine Art, Infernal Machine , Eisenstein, author of the hugely influential The Printing Press as an Agent of Change , has written a magisterial and highly readable account of five centuries of ambivalent attitudes toward printing and printers. Once again, she makes a compelling case for the ways in which technological developments and cultural shifts are intimately related. Always keeping an eye on the present, she recalls how, in the nineteenth century, the steam press was seen both as a giant engine of progress and as signaling the end of a golden age. Predictions that the newspaper would supersede the book proved to be false, and Eisenstein is equally skeptical of pronouncements of the supersession of print by the digital. The use of print has always entailed ambivalence about serving the muses as opposed to profiting from the marketing of commodities. Somewhat newer is the tension between the perceived need to preserve an ever-increasing mass of texts against the very real space and resource constraints of bricks-and-mortar libraries. Whatever the multimedia future may hold, Eisenstein notes, our attitudes toward print will never be monolithic. For now, however, reports of its death are greatly exaggerated.

Anbieter: buecher.de
Stand: 20.08.2019
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Business Statistics: A First Course, Global Edi...
68,99 € *
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Statistics is essential for all business majors, and this text helps students see the role statistics will play in their own careers by providing examples drawn from all functional areas of business. Guided by principles set by major statistical and business science associations (ASA and DSI), plus the authors? diverse experiences, the Seventh Edition of Levine/Szabat/Stephan?s Business Statistics: A First Course continues to innovate and improve the way this course is taught to all students. This brief version, created to fit the needs of a one-semester course, is part of the established Berenson/Levine series. MyStatLab not included. Students, if MyStatLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyStatLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyStatLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Features + Benefits This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. A real-life business approach grounds the statistics in everyday life, helping students see how the concepts they are learning apply to their future careers. Examples are drawn from key functional areas of business?accounting, finance, information systems, management, and marketing. Up-to-date statistical software instructions and output throughout every chapter familiarize students with how to use these programs in business decision making, and allow them to focus on interpreting data rather than mathematical computations. Using Statistics business scenarios open each chapter, showing how statistics is used in key functional areas of business. These scenarios are used throughout the chapter to provide context for the concepts, culminating in Using Statistics, Revisited, which reinforces the statistical methods and applications discussed in the chapter. Projects-Detailed Case Studies are included in numerous chapters. The Managing Ashland MultiComm Services continuing case, a team project related to bond funds, and undergraduate and graduate student surveys are included at the end of most chapters. They help to integrate learning across the chapters and topics. Digital Cases let students examine interactive PDF documents to sift through various claims and information to discover the conclusions and claims supported by the data. Learners see how to identify common misuses of statistical information. Think About This essays provide greater insight into what students just read and raise important issues about the application of statistical knowledge. Pedagogical tools help keep students on track, providing an ideal framework for learning and understanding the statistical concepts. NEW! Getting Started: Things to Learn First. This new chapter addresses the challenge of students coming to the course with varied statistical backgrounds, sets the context for the course, and ensures that the class starts on the same page. NEW! The revised DCOVA framework (Define, Collect, Organize, Visualize, and Analyze) is used throughout this text as an integrated approach for applying statistics to help solve business problems. Visual Explorations?the Excel add-in workbook allows students to interactively explore important statistical concepts in descriptive statistics, the normal distribution, sampling distributions, and regression analysis. MyStatLab not included. Students, if MyStatLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyStatLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyStatLab provides countless opportunities to practice, plus statistics-specific resources and tools that enhance students? experience and comprehension. Exercises with Multimedia Learning Aids: The homework and practice exercises in MyStatLab align with the exercises in the textbook, and they regenerate algorithmically to give students unlimited opportunity for practice and mastery. Exercises offer immediate helpful

Anbieter: buecher.de
Stand: 20.08.2019
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