Social Location Marketing:Outshining Your Competitors on Foursquare Gowalla Yelp & Other Location Sharing Sites Simon Salt
Mobile Marketing: Alex Michael/ Ben Salter
Marketing Through Search Optimization:2. Auflage Alex Michael/ Ben Salter
Marketing in 4 Weeks:The Complete Guide to Success: Teach Yourself Eric Davies/ Nick Smith/ Brian Salter
He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.
Taffie Carini enjoys working in her family´s candy store on the Atlantic City boardwalk. But when her parents begin planning their retirement, Taffie´s not sure she has the moxie or the know-how to manage Carini´s Confections on her own. When repairman Ryan Antonelli makes a service call at Carini´s, he´s irresistibly drawn to more than just the candy. Although his marketing degree has hardly prepared him to fix a taffy-making machine, Ryan will do anything to help Taffie, with the hopes of winning her heart. When a business mogul wants to buy Carini´s property to build a new casino, Taffie´s family´s future is threatened. Can Ryan help Taffie save Carini´s Confections? Will they find sweet love together in the process? 1. Language: English. Narrator: Beth Kesler. Audio sample: http://samples.audible.de/bk/acx0/047013/bk_acx0_047013_sample.mp3. Digital audiobook in aax.
Food consumption is a significant and complex social activity - and what a society chooses to feed its children reveals much about its tastes and ideas regarding health. In this groundbreaking historical work, Amy Bentley explores how the invention of commercial baby food shaped American notions of infancy and influenced the evolution of parental and pediatric care. Until the late 19th century, infants were almost exclusively fed breast milk. But over the course of a few short decades, Americans began feeding their babies formula and solid foods, frequently as early as a few weeks after birth. By the 1950s, commercial baby food had become emblematic of all things modern in postwar America. Little jars of baby food were thought to resolve a multitude of problems in the domestic sphere: They reduced parental anxieties about nutrition and health; they made caretakers feel empowered; and they offered women entering the workforce an irresistible convenience. But these baby food products laden with sugar, salt, and starch also became a gateway to the industrialized diet that blossomed during this period. Today, baby food continues to be shaped by medical, commercial, and parenting trends. Baby food producers now contend with health and nutrition problems as well as the rise of alternative food movements. All of this matters because, as the author suggests, it´s during infancy that American palates become acclimated to tastes and textures, including those of highly processed, minimally nutritious, and calorie-dense industrial food products. 1. Language: English. Narrator: Therese Plummer. Audio sample: http://samples.audible.de/bk/adbl/021187/bk_adbl_021187_sample.mp3. Digital audiobook in aax.
The word ´aquaculture´ derived from the Latin ´aqua´ (= water) and ´culture´ (= cultivation, especially with a view to improvement). The term ´aquaculture´ covers all activities aimed at producing, processing and marketing aquatic plants and animals from fresh, brackish and salt waters. In narrow terms, aquaculture includes the use and manipulation of natural and artificial bodies of water to produce species required by man, and thus is concerned with all activities concerned with breeding and culture of aquatic organisms (Awad, 2010). Particular kinds of aquaculture include fish farming, shrimp farming, oyster farming, algalculture (Seaweed farming), and the cultivation of ornamental fish. Among all these, farming of fish is the most common form of aquaculture which involves raising fish commercially in tanks, ponds, or ocean enclosures, usually for food consumption. Worldwide, the most important fish species used in fish farming were salmon, tilapia and catfish (FAO, 2012).