Sensory Marketing:Theoretical and Empirical Grounds Bertil Hulten
The use of Sensory Marketing and its effect on Consumer Behavior: Novnish Ramesh
Sensory Impact on Marketing: Magdalena Grebosz, Barbara Wronska
Sensory Marketing: B. Hultén, N. Broweus, M. van Dijk, Marcus Van Dijk
´´You can never be too enchanting, so read this book to learn even more ways to change people´s hearts, minds, and actions. It´s always good to have some science behind your tactics.´´ -- Guy Kawasaki, author of Enchantment and former chief evangelist of Apple ´´Roger´s writing is practical and very insightful. His book delivers on its promise: smart ideas supported by science that can help you make more money. A great and profitable read!´´ -- Christophe Morin, coauthor of Neuromarketing and CEO, SalesBrain ´´Using the most modern neuroscience research out there, Roger Dooley´s insightful new book, Brainfluence, will serve as a how-to guide for driving a successful business past its competition.´´ -- Martin Lindstrom, author of Brandwashed ´´For years I´ve turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeoplea one-stop unfair advantage. This book is a must-read.´´ -- Brian Clark, CEO, Copyblogger Media Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer´s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. * Discover ways for brands and products to form emotional bonds with customers * Includes ideas for small businesses and non-profits * Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
That gratifying new car smell is actually a manufactured ´´new car´´ aroma. The sound of Kellogg´s cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this fully updated new edition of Brand Sense, Martin Lindstrom shows how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this new direction. Anyone who wants a competitive edge can´t afford to neglect this book. It´s guaranteed to optimize the value of any marketer´s budget in the most visionary way.