Angebote zu "Strategy" (720 Treffer)

Marketing Strategy
€ 49.99 *
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This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process. Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms´ marketing strategy efforts.

Anbieter: buecher.de
Stand: Mar 20, 2019
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Digital Marketing Strategy
€ 29.99 *
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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive ´one size fits all´ model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.

Anbieter: buecher.de
Stand: Mar 20, 2019
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Digital Marketing Strategy
€ 31.99 *
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Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include lecture slides, activity sheets, practical implementation guides and templates, which will be regularly updated to equip readers as digital marketing continues to evolve.

Anbieter: buecher.de
Stand: Mar 20, 2019
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Podcasting Marketing Strategy
€ 22.99 *
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Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and publisher of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

Anbieter: buecher.de
Stand: Mar 20, 2019
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Contemporary Marketing Strategy
€ 82.99 *
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The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

Anbieter: buecher.de
Stand: Mar 20, 2019
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Digital Marketing Strategy: An Integrated Appro...
€ 131.99 *
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Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include lecture slides, activity sheets, practical implementation guides and templates, which will be regularly updated to equip readers as digital marketing continues to evolve.

Anbieter: buecher.de
Stand: Mar 20, 2019
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Marketing Strategy of New Beetle als eBook Down...
€ 11.99 *
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(€ 11.99 / in stock)

Marketing Strategy of New Beetle:

Anbieter: Hugendubel.de
Stand: Mar 11, 2019
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Marketing Strategy als Buch von Faustino Taderera
€ 79.00 *
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Marketing Strategy:Competitiveness, Branding, Positioning Faustino Taderera

Anbieter: Hugendubel.de
Stand: Feb 27, 2019
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Contemporary Marketing Strategy als Buch von Ra...
€ 106.99 *
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Contemporary Marketing Strategy:Analyzing Consumer Behavior to Drive Managerial Decision Making. 1st ed. 2019 Rajagopal

Anbieter: Hugendubel.de
Stand: Mar 19, 2019
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What marketing strategy for destinations with a...
€ 130.99 *
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(€ 130.99 / in stock)

What marketing strategy for destinations with a negative image?:

Anbieter: Hugendubel.de
Stand: Mar 19, 2019
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