Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes: Updated research and case studies reflecting the rapid growth of subscription-based businesses Real-world examples of effective value nurturing strategies A new chapter on the risks and challenges of subscription marketing If your business has recurring revenue, you´ll want to pay attention to how well you´re nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often ´stuck´ after purchasing. Therefore, all of the ´post-sale´ experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you´ll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you´re protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.
´´Mesmerizing & fascinating...´´ --The Seattle Post-Intelligencer ´´The Freakonomics of big data.´´ --Stein Kretsinger, founding executive of Advertising.com Award-winning Used by over 30 universities Translated into 9 languages An introduction for everyone. In this rich, fascinating -- surprisingly accessible -- introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a ´´how to´´ for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you´re going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world´s most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction -- now in its Revised and Updated edition -- former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death -- including one health insurance company. How U.S. Bank and Obama for America calculated -- and Hillary for America 2016 plans to calculate -- the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM´s Watson computer used predictive modeling to answer questions and beat the human champs on TV´s Jeopardy! How companies ascertain untold, private truths -- how Target figures out you´re pregnant and Hewlett-Packard deduces you´re about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it -- or consumed by it -- get a handle on the power of Predictive Analytics.
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn: Anne Janzer
Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. Completely revised and expanded to reflect the growing subscription economy. This completely revised and expanded edition includes: Updated research and case studies reflecting the rapid growth of subscription-based businesses Real-world examples of effective value nurturing strategies The risks and challenges of subscription marketing If your business has a recurring revenue component, you´ll want to pay attention to how well you´re nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers. 1. Language: English. Narrator: Anne Janzer. Audio sample: http://samples.audible.de/bk/acx0/086594/bk_acx0_086594_sample.mp3. Digital audiobook in aax.
Publishing your own book has never been a walk in the park, but it has been easier by the availability of services, platforms and tools. With so many options for self-publishers to choose from, authors should be sure to position themselves in such a way to reach a maximum audience. Book Includes: - Introduction - How to Self-Publish - Guest blogging to Promote Your Book - A Guide to Amazon Book Reviews - How Indie Authors Can Create Super fans - How to Market Your Book - Tips to Creating Best-Selling Book Ideas - Email List - Book Landing Page - Write a Nonfiction Book - How Long Should Your Book Be? - Finding a Niche as a Self-Publisher - Marketing Video for your Book - Mistakes Self-Publishers make on Book Covers - Why Self-Published Books Don´t Sell - Hybrid Publishing - A Complete Guide to Ghostwriting - Evernote an Essential Tool for Writers - Book Publishers and Subscriptions - Find Listeners That Love Your Work - Kobo Writing Life - Choosing the Best Publishing Platform - Pronoun for Self-Publishing - Self- Publishing on Amazon - How Should You Price Your Book - Word Count for Your Self-Published Novel - Before You Self- Publish a Chapbook, Poetry Book, or Collection of Poems - Getting Book Bloggers to Review Your Book - Book Trailers - Ins And Outs of Copyright - Facing Critics - The Art of Keywords - It´s Time to Get a Literary Agent - How to Start a Book Publishing Company - Write a Compelling Author Bio - Give Your Book a Title That Sells - Apple´s iBook store - Conclusion 1. Language: English. Narrator: Kimberly Hughey. Audio sample: http://samples.audible.de/bk/acx0/098556/bk_acx0_098556_sample.mp3. Digital audiobook in aax.
List building is all about connecting with your target audience by offering them high quality information in exchange for their subscription and in affiliate marketing, a laser-targeted, responsive email list will be the key element to your success. Once a subscriber is a confirmed member of your list, you can begin sending promotional-based follow-up emails in balance with relevant and useful content based on your overall market. Email marketers collect leads using a combination of squeeze pages and opt-in forms. These forms are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template. Each time a visitor to your squeeze page enters in their name and email address, they are added to your mailing list database, and become an active subscriber of your newsletter. List building helps facilitate the process of converting subscribers into active customers, since once your prospect has been added to your mailing list, you are able to develop a relationship with them, which will encourage sales as well as repeat sales (which will make up the larger majority of your email marketing income). 1. Language: English. Narrator: Brandon Banks. Audio sample: http://samples.audible.de/bk/acx0/055213/bk_acx0_055213_sample.mp3. Digital audiobook in aax.
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales. Customer Success is the first-of-its-kind resource for business leaders who need best-in-class guidance for developing a recurring revenue business. Software as a service (SaaS) businesses led the charge into the subscription economy, and this guidebook is highly relevant to leaders of those companies by providing a methodology for creating the infrastructure and teams to both renew and upsell customers. The success of SaaS companies has spread across industries, and now all types of businesses are looking to convert to a subscription or pay-as-you-go model, or at least add a like component to their existing business model. Leaders in these situations can equally benefit from the A-to-Z coverage inside, which walks you from the very beginnings of the Customer Success movement to the latest best practices and success stories. The practical chapters are rated by relevance to business type for quick reference and focused learning. Additionally, this next-level tool doesn´t stop at a singular perspective but features authorial contributions from today´s leading Customer Success practitioners, who share their personal insights into the realities of focusing a company on the success of its customers. Whether this is your first step into a recurring revenue business model or you need to revamp your SaaS company into the big leagues, this game-changing presentation by three industry influencers from the leading company in Customer Success gives you the understanding and solutions you´re looking for, including: The 10... 1. Language: English. Narrator: Tim Andres Pabon. Audio sample: http://samples.audible.de/bk/gdan/002266/bk_gdan_002266_sample.mp3. Digital audiobook in aax.
Want to make money on the Internet? Tired of slaving over a nine-to-five job? Want to learn the secret to creating a successful blog that can build your wealth? You can begin building your passive income with an online blog today by following a concise and simple step by step process. Nowadays, it may no longer be enough to have just one income. Building up a passive income comes with many benefits that a typical job will never be able to provide. With a passive income, you can build your savings, work anywhere, and worry less about money. In today´s digital age, you can easily create a blog and generate profits from it - without needing any prior technical experience! Here is what you will learn from Blogging Success: 10 Proven Steps to Starting a Blog and Making Money: The importance of preparation and what you´ll need to start How to create content that will grab an audience and create buzz The elements needed to build and establish a niche How to leverage advertisements on your blog to create profits The importance of marketing and how to turn it into profits How to transform your blog into an online store The different methods you can use to make money off your blog and how to apply them The ins-and-outs of online advertisements and how it can benefit you How to convert visitors into email subscribers How to drive traffic and build subscriptions The benefits of having a passive income How to build a successful blog and continue to drive that success And more! Today, there are many who have found success and wealth through blog building. Don´t be left in the dust! You, too, can reap the benefits of having a successful blog and a passive income. Download today! 1. Language: English. Narrator: Mike Norgaard. Audio sample: http://samples.audible.de/bk/acx0/073303/bk_acx0_073303_sample.mp3. Digital audiobook in aax.